Services / Demand Generation
We send a thousand letters to businesses that need what you sell. Researched addresses, written for a named buyer, printed and posted on trigger, and tracked from the mailbox to the reply.
The offer is straightforward. We send a thousand letters to businesses that need what you sell, against a list we have researched and verified rather than bought. Every letter goes to a named person at a named company with a specific reason to be receiving it.
Most B2B teams stopped sending mail because it was slow, expensive and impossible to attribute. That was a fair judgement when direct mail meant a print run, a spreadsheet and a four-week wait for nothing measurable. It no longer holds. Print and postage now run through an API, which means a letter can be triggered by the same conditions that fire an email and reported on the same dashboard.
The case for sending one is straightforward. A senior buyer's inbox is contested ground, filtered by spam policy, sequencing tools and an assistant. Their post is not. A letter gets opened, it stays on the desk, and it reaches people whose email you were never going to get past.
We run this as a channel rather than a campaign. That means a verified address list, a letter written for one named person, print and postage handled through a programmatic print and mail service, a unique tracking link and QR code on every piece, and delivery events written back to your CRM so you can see what landed and what it returned.
The hardest part is not the letter. It is the data. Postal addresses decay faster than email addresses, and a bad list turns a measurable channel into a sunk cost before a single envelope is sealed. We verify, deduplicate and standardise every address before anything goes to print, applying the same data discipline we bring to CRM work.
This stands on its own. You do not need an existing outbound programme with us for direct mail to earn its place.
What is covered
letters to businesses that need what you sell. Not a mailing list. A researched one.
Where It Earns Its Place
High-value, low-volume target lists
When the total addressable market is two hundred accounts rather than twenty thousand, cost per piece stops mattering and cost per meeting starts. A letter to a shortlist of named executives is defensible economics in a way that a mass mailing never is.
Buyers you cannot reach by email
Managing partners, clinical directors, family-office principals and regulated-industry executives sit behind filtered inboxes and gatekeepers. Their postal address is often public and their post is opened by someone whose job is to make sure it reaches them.
Accounts that have gone quiet
A prospect who stopped replying to email has not necessarily lost interest. Changing the channel changes the context. A letter after a stalled sequence reads as deliberate rather than automated, because sending one takes a decision.
Signal-triggered follow-up
Funding rounds, leadership hires, office moves and pricing changes are all reasons to make contact. When the trigger fires, the letter goes out within a day, referencing the event while it is still current rather than a month after the fact.
A LinkedIn programme reaches a minority of the list it targets. Connection requests go out, a share of them are accepted, and everyone else never sees a message. Those accounts were not disqualified. They were never reached at all.
That remainder is where direct mail earns its keep. Same target list, same research, a different door. A buyer who ignored a connection request is not the same thing as a buyer who said no, and the only way to find out which one you have is to reach them somewhere else.
It works on the accounts that accepted and then went quiet, too. Changing the channel changes the context. A letter arriving after a stalled conversation reads as deliberate, because sending one takes a decision that an automated follow-up does not.
Run on its own, direct mail is a standalone channel. Run behind LinkedIn, it is the second attempt on accounts you have already paid to research.
Connection requests and messaging run against the full target list. Acceptances move into conversation, and the engagement signals write back to the CRM.
Every account that never accepted is still qualified. Those records move to the postal list, get address-verified, and receive a letter written for their business.
Both channels report into the same CRM record, so an account is never worked twice by two motions that do not know about each other.
How It Works
We build the target list, verify every postal address, remove duplicates and standardise formatting. Nothing goes to print against a list we have not cleaned first, because undeliverable mail is the fastest way to make this channel look like it does not work.
We choose the physical format that fits the buyer and the size of the ask, then write for one named person. A letter to a managing partner does not read like a letter to a VP of Sales, and the format carries as much of the message as the words do.
We connect the print and postage infrastructure to your CRM and outbound stack, set the trigger conditions, and put a unique tracking link and QR code on every piece. Sends run on a schedule or fire on a signal, with no manual step between the trigger and the mailbox.
Delivery events and scan data write back to the CRM. We time the follow-up against the actual delivery date rather than the send date, and report cost per reply and cost per meeting so the channel is judged on the same terms as every other one.
Tell us who you are trying to reach and how many of them there are. We will tell you whether direct mail is the right channel for that list, and scope the build if it is.
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